Don’t make it part of your identity

Updated on by Rob

A whole decade ago, Paul Graham wrote an article called Keep Your Identity Small. I believe it’s one of the most important ideas that hardly anyone knows about. The idea is once you make something part of your identity, you’ll be strongly resistant to changing it. People can never have a fruitful argument about something

All businesses are screwed up

Updated on by Rob

All startups are screwed up. Even when they’re succeeding they are screwed up. A startup has to be so excellent at one or two key things, that they can screw up everything else up and not die. Your competitors are screwed up too. Don’t assume they’re smarter than you, faster than you, more strategic than

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