I can’t remember where I first saw the most important sentence I’ve ever read about marketing. I don’t even know who said it. But it doesn’t matter, because I’ve never forgotten it and it guides my thinking every day.
I was asked to put together some thoughts on podcasting for Inc magazine. They never used them, so I’m publishing them here. You might notice that I’m a bit blasé about every answer except the first one. That’s because if you nail “what makes your podcast different?”, everything else falls into place. If you don’t,